As an in-house freelance designer, I handled web and print design while also supporting photoshoots to ensure the visual direction matched their brand guidelines.
Web Design
Art Direction
Freelance
Grand & Toy
Role
Web Designer
Graphic Designer
Grand & Toy is a leading Canadian provider of office supplies, furniture, and technology solutions. As an in-house designer, I was responsible for both design and front-end development of landing pages, designing digital banners, and a range of print materials—from quick-turnaround flyers to large-scale collateral. Working under tight deadlines and shifting priorities, I consistently delivered high-quality work on time. This role demanded adaptability and the ability to manage multiple projects simultaneously, from concept through to final execution.
To meet tight deadlines, I streamlined the design process by prioritizing tasks and maintaining clear communication with the team. For landing pages, I helped to developed flexible templates that could be quickly customized for different campaigns. I also created a system for managing both digital and print assets, which helped ensure efficient production and consistency across all deliverables. By staying organized and adaptable, I was able to deliver high-quality designs on time, even under pressure.
I had the pleasure to help assist with the art direction of campaigns, working closely our design team to develop visual concepts that captured the essence of each product or theme. From brainstorming ideas to overseeing photoshoots, I made sure that every piece of content supported the overall marketing goals. The result was a cohesive visual story that aligned with the brand’s vision and connected with a wide audience.
Another key aspect of my role involved creating a range of printed materials for promotional events and internal campaigns. From large-format banners for trade shows to monthly product flyers and seasonal holiday cards, I ensured that Grand & Toy’s branding was consistently represented. Each project required careful attention to detail, effective layout, and a focus on bilingual communication to meet the needs of both English and French audiences.
I designed a variety of digital assets for online campaigns, including web banners, email marketing materials, and social media graphics. These assets were crucial for driving engagement and sales, especially through vendor collaborations and special promotions. My work adhered to strict brand guidelines and was tailored for both English and French-speaking audiences, ensuring consistency across digital platforms.
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